You will never wonderwhere the money went.
Half of ad spend is wasted when nobody can say which half. We build the tracking that answers it, and report in plain language, weekly — every number attached to a decision it should change.
The tracking foundation
Reporting is only as honest as the plumbing under it. This is the part most setups get quietly wrong.
- GA4 and Google Tag Manager, configured properly once
- Meta Pixel, set up the whole way through — not just the browser half
- Call tracking, so phone-first buyers are not invisible
- UTM discipline — every campaign traceable to its leads
- Consent and privacy handling built in, not bolted on
Attribution you can defend
Last-click flatters the bottom of the funnel and starves what actually created the demand.
- Data-driven attribution over last-click defaults
- Cross-channel view: what Meta started, what Google finished
- Offline outcomes joined back to the click that caused them
- Deduplication across pixel and server events
Reports written for decisions
A dashboard nobody opens is a subscription, not a service.
- Weekly reports in plain language — what happened, why, what next
- Cost per lead AND cost per qualified lead, never just the first
- The uncomfortable numbers included: never-called leads, dead hours
- Live dashboards for the daily glance, reports for the weekly call
- Monthly strategy review against the targets set at launch
Down to the lead, not just the click
Ad platforms stop at the form. Real reporting follows the lead to the phone call and the site visit.
- Source and campaign carried through to the CRM record
- Which campaigns produce leads that answer the phone
- Speed-to-first-call and follow-through, by team and by day
- Funnel and velocity by stage — where leads actually stall
If a number cannot change a decision, we do not report it.
Impressions, reach, CPM — we track them, and we will show you any of it on request. But the weekly report holds the numbers that move money: qualified leads, what they cost, how fast they were called, and what booked. Reporting theatre is a real service some agencies sell. It is not this one.
Find out which half.
Send us access to what you run today and we will come back with what is measurable, what is missing, and what we would build first.